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The campaign is part of the activities for the 20th anniversary of Lactima, which will include many interactive events, 

encourage people to be active and to live fully and to create a personal and positive experience.

Within the campaign will be held games and fun workshops for kids and adults – throwing balls, throwing cube labeled prizes for the kids, answering questions related to milk, and many others. The most avid participants will have the opportunity to write their wishes on pieces of paper, and the best of wishes will be published in social media.

Experts are increasingly paying attention to milk as an indispensable product and efficient biological means of nutrition to people. It contains many of the necessary human ingredients – water, nutrients, vitamins and minerals and as such becomes more integral part of an active lifestyle.

Campaign on the anniversary of Lactima will continue till 30 September such initiatives will take place in Sofia, Varna, Burgas, Veliko Tarnovo, Plovdiv, Pleven, Stara Zagora and Haskovo.

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